Oil & Eve — Q1 2025 PRFAQ
Press Release: Launch, Legitimacy, and Building the Foundation
Published: March 31, 2025
In January 2025, Oil & Eve quietly launched in Georgia with a clear mission: to bring high-integrity cannabis to people seeking more peace, intention, and connection in their lives.
Founded by Christina—a former Fortune 3 designer, longtime cannabis advocate, and person living with epilepsy—the brand emerged from personal necessity. For years, Christina relied on cannabis to manage her symptoms, often forced to navigate events and markets operating in legal grey areas that felt risky and unregulated. Products were frequently mislabeled, stored improperly, or even disguised in cereal boxes made to appeal to children. It was a minefield of contaminated products, cheap shortcuts, and performative marketing.
So she decided to build something better.
Oil & Eve was started with no outside investors—just personal capital, deep expertise, and a commitment to creating a brand that put safety, ethics, and care first. Every detail, from strain selection to site copy, was designed around one core promise:
Peace for moments that matter.
Rather than chase hype or influencers, Oil & Eve focused exclusively on solventless rosin and premium flower, chosen for taste, smell, effects, and mood—and curated with the Southern lifestyle in mind. The entire customer experience, from packaging to delivery, was designed to feel like a gift, not a transaction.
To ensure quality, the brand partnered only with award-winning farmers and processors—people who’ve worked in the cannabis space since it began. These aren't anonymous labs or white-label warehouses. They are veterans of the craft, bringing stability, knowledge, technical skill, passion, and high standards to everything they grow or press. By sourcing from those who shaped the industry—not just participated in it—we deliver the kind of product that reflects the very best of modern cannabis craftsmanship.
Despite launching in one of the most economically challenging quarters in recent retail history, Oil & Eve grew steadily month over month. With zero ad spend, the brand earned attention through Google search, referrals, and a hyper-local delivery model that prioritized trust, speed, and discretion. Early customers found us while searching for “rosin delivery Atlanta” or “THCA flower Georgia,” and stayed because the experience felt different: grounded, thoughtful, real.
By the end of March, Oil & Eve had shipped XX orders, sold XXX products, and reached $XX,028.00 in total sales, all while serving a tightly controlled customer base inside Georgia’s hemp compliance framework. Atlanta locals benefited from same-day, discreet delivery; customers outside the city used UPS Next Day. Across the board, the product mix revealed strong interest in solventless rosin, followed by premium flower, and then gummies and edibles. Product reviews and repeat purchases indicated early customer trust and satisfaction.
Performance Summary – Q1 2025
Sales Overview
| Month | Sales | Orders | MoM Growth |
|---|---|---|---|
| January | $X,462.50 | X | — |
| February | $X,206.00 | XX | +187% |
| March | $X,359.50 | XX | +75% |
| Q1 Total | $XX,028.00 | XX | — |
Interpretation:
Oil & Eve grew sales by 448% from January to March, with average order value (AOV) holding steady at $XXX.57. For comparison, industry benchmarks for hemp ecommerce AOV hover around $XX–$XXX. Our performance nearly doubles that, indicating customers are spending with trust and buying bundles, not just trial items.
Site Traffic & Search Analytics (Google Analytics + Search Console)
| Metric | Value |
|---|---|
| Unique Site Visitors | 375 |
| Total Impressions (Google) | 1,094 |
| Clicks from Search | 61 |
| Conversion Rate | 3.45% |
| Avg. Session Duration | 3m 12s |
| Bounce Rate | 43% |
Customer Behavior & Operational Insights
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Over 40% of customers placed a repeat order within six weeks, signaling strong early retention and trust.
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30% of first-time purchases came from word-of-mouth referrals, according to checkout surveys—a testament to product quality and customer satisfaction.
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Search demand for our brand name is increasing, with phrases like “Oil and Eve” appearing regularly in organic query logs—proof that brand awareness is gaining momentum.
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Over 90% of orders were delivered on time, reinforcing reliability and helping build customer confidence in our same-day model.
Top Organic Search Queries
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Oil and Eve
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rosin delivery Atlanta
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solventless flower Georgia
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THCA same day delivery GA
Interpretation
A 3.45% conversion rate is exceptionally strong for a direct-to-consumer ecommerce brand—especially with zero ad spend. Industry averages hover around 1.5–2.5%, suggesting that our visitors arrive with clear intent and find value in what we offer. Combined with a low bounce rate and long session durations, the data points to a site experience that feels credible, engaging, and trustworthy.
The goals for Q1 are simple but ambitious: build trust, move product, and lay the groundwork for growth. We’re not trying to scale overnight—we’re proving that a small, values-led cannabis brand can thrive in the South by delivering premium solventless products with real integrity and customer care. With no outside capital and no paid ads, our Q1 goals focus on:
- Generating first-party sales traffic through organic search
We want to test whether people are already searching for rosin, THCA, and flower delivery in Georgia—and whether our positioning resonates once they land on our site. - Building a loyal local customer base
Our goal is to develop a network of Atlanta-based buyers who come back, spread the word, and trust us enough to refer friends—knowing our site isn’t gimmicky, shady, or overloaded with low-quality products. - Validating our supply chain and delivery model
Before scaling, we need to make sure our hyper-local delivery infrastructure works. Orders must arrive quickly and discreetly, and every customer interaction should feel personal and supported from start to finish. - Stabilizing monthly revenue growth with high-margin SKUs
We choose rosin and premium flower not just for their quality, but for their ability to drive healthy margins. Q1 is about building a pricing model that supports sustainable growth—even at low volume.